D1Weight 10
Design & Brand Experience
Visual coherence, art direction, hierarchy and how consistently the brand is expressed across templates.
Research edition · Türkiye
Enterprise Web Index Turkey
Benchmarking corporate websites across experience, compliance, AI discoverability, maintainability and digital operations cost.
Türkiye'de kurumsal web sitelerini tasarım, performans, erişilebilirlik, cookie uyumu, GEO görünürlüğü, bakım verimliliği ve dijital operasyon maliyeti açısından değerlendiren araştırma platformu.
- Assessment dimensions
- 9
- Point methodology
- 100
- Signal based research
- Public
- Benchmarks
- Sector
01 — Framework
What we measure
Nine weighted dimensions, scored on a 100-point scale from publicly observable signals. Presentation quality is only one of them.
D2Weight 10
UX & Content Clarity
Navigation logic, information architecture, readability and how quickly a visitor understands what the company does.
D3Weight 15
Performance & Technical Health
Field and lab loading signals, payload discipline, image handling, render stability and mobile behaviour.
D4Weight 15
Accessibility & Inclusive Experience
Semantic structure, contrast, keyboard reachability, focus visibility and reduced-motion behaviour observable in public pages.
D5Weight 10
Cookie & Privacy Experience
Consent interface clarity, pre-consent tag behaviour, preference granularity and the readability of privacy documentation.
D6Weight 15
Technical SEO & AI Discoverability
Indexability, structured data, entity consistency and how well content can be parsed by search and AI answer engines.
D7Weight 10
Maintenance & Update Efficiency
Observable content freshness, publishing cadence, template reuse and signals of editorial autonomy.
D8Weight 10
Digital Operations & Cost Optimization
Indicators of duplicated effort, fragmented stacks and change-request friction that shape total operating cost.
D9Weight 5
Multi-site Governance
Consistency of standards, components and compliance patterns across subsidiary, country and campaign properties.
02 — Context
Why it matters
A corporate website is no longer only a brand surface. It is an operational system with compliance exposure, machine readers and a recurring cost line.
Experience gaps stay invisible
Internal teams navigate their own site fluently. First-time visitors, procurement teams and journalists do not.
Compliance surfaces drift
Consent interfaces and privacy documentation are deployed once and then diverge across subsidiary properties.
AI reads you differently
Answer engines assemble a brand summary from your site and third-party sources. Inconsistent entity data produces inaccurate answers.
Maintenance becomes the budget
Change-request friction, template debt and duplicated components quietly outgrow the original build cost.
Update load slows the business
When a routine content change needs a vendor ticket, publishing cadence — and accuracy — falls.
03 — Publications
Featured reports
Sector and cross-sector benchmarks. All figures published in preview form are sample data and clearly marked as such.
Preview
2026 Corporate Web Experience Preview Report
A cross-sector preview of how large Turkish corporates present, maintain and expose their primary web properties.
Report details →In progress
Holding Digital Estate & Governance Benchmark
How multi-company groups govern dozens of properties: shared standards, component reuse and consent consistency.
Report details →Planned
Enterprise AI Discoverability Readiness Report
How prepared corporate content is to be read, cited and summarised correctly by AI answer engines.
Report details →04 — Process
How the index works
A repeatable four-step research cycle, documented in full on the methodology page.
- 01
Public signal collection
We observe what any visitor or crawler can observe: page structure, delivered assets, consent surfaces, structured data and published content patterns. No private systems, no credentials.
- 02
Multi-dimensional scoring
Observations are mapped onto nine weighted dimensions and normalised to a 100-point scale, so presentation quality never masks technical or operational findings.
- 03
Sector benchmarking
Scores are compared against sector reference ranges rather than a single leaderboard, because a holding estate and a single-product site face different constraints.
- 04
Improvement roadmap
Findings are grouped into improvement opportunities with an indication of effort and operational impact, so teams can sequence work realistically.
Request a preliminary assessment
Submit one corporate website and receive a public-signal based review across the nine index dimensions, with improvement opportunities grouped by effort and operational impact.